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Entrepreneurship 101

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Description

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.
This content will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the content, you’ll have a solid foundation to start your entrepreneurial journey.

Learning Outcomes:

  • Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
  • Outline and evaluate a business idea
  • Develop a product idea
  • Identify their target market and customers
  • Develop a value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
  • Create financial projections for their business
  • Identify where to find business funding
  • Create a product development plan, marketing plan, and sales strategy
  • Identify ways to protect their intellectual property
  • Describe effective ways to brand their product
  • Choose the right location for their business
  • Launch and grow their business
  • Demonstrate the behaviours of an entrepreneurial leader
  • Find appropriate resources to help them on their journey

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